Commercials

I spent several years editing television, cinema and digital commercials, working across music-led spots, brand films and large-scale campaigns. My commercial work grew out of music videos and live sessions, leading to early projects on music TV advertising for artists including Beyoncé, Mumford & Sons and Led Zeppelin while at Fold7. During this period, I also worked on major brand campaigns such as the Carlsberg rebrand, helping translate musical energy and performance-led storytelling into commercial formats. After moving freelance, I edited campaigns for a wide range of brands at agencies including Karmarama, Ogilvy, Iris, Mother, Havas and Imagination. Across this work, I focused on clarity, pacing and tone — shaping films that could cut through in short formats while still serving brand strategy and creative intent.